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Strategic Trial Positioning
Independent Third Party Research
4 touch points per season
Focused in Ontario
It's where we operate out of. Trials fail for boring reasons — a sprayed plot, a missed growth stage, harvest data that never arrives. Being close enough to be there is how ours finish.
Ontario grows 60% of Canada's corn & soybeans
Heavy clay to light sand, hours apart
Growers we trust, not one off sites
Who We Service
Inputs
Looking for evidence their reps can sell
Agronomists
Who want localized results without running the trials
Growers
Needing proof on their ground before they commit acres
What a Season Includes
4 trials minimum per client, per season
Data
Soil chemistry, in-season tissue response and combine yield, measured on the same plots across a season.
You learn whether your product moved yield, on which soils, and what it returned per acre.
Proof
Every trial comes back as county-level results, field photography from your own plots, and material written for a rep's tailgate or a growers kitchen table.
Built for one region, not a national brochure.
4 Block multi-acre strip trial against untreated checks
Handling and tank-mix notes at application
Soil and tissue analysis at 4 seasonal touchpoints
Combine-verified yield, moisture, test weight
PCR analysis (triplicate testing across 3 time points)
Interactive HTML report, white-labelled, offline, printable
Yield, soil tissue, qPCR persistence curve, photos
Response rate across sites, mean and range
One-page field sheet per site for reps
ROI per acre with adjustable grain price
Where This Goes
A region that knows the product.
Trials cluster in one buying area, so growers see the strips, agronomists see results from farms they already advise, and by harvest the product has a reputation where it's being sold.
A reason for the next region.
Proof from one area gives a distributor something concrete to point at, and gives you the case for the territory after it.
The Last Mile
Growers buy what worked on their farm, or one like it. That's a hard standard to meet, and it's the one biological companies can run into once the science is settled. ERA Grow exists to meet that standard.
40+ Trials completed across North & South America
15+ Crop types studied
Growing soil characterization platform
