
WHO
WE ARE
I didn’t grow up on a farm, so I don’t feel it's my place to give direct advice on soil management. However, what I was constantly taught in school was the environmental damage caused by conventional agriculture and how ‘regenerative agriculture’ needs to be widely adopted to solve it.
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Cal Duncan - Founder of EraGrow
​Something about that narrative didn’t sit right with me.
"Regenerative Farming" - A Confusing Buzzword
The term is so broad and undefined that it can mean anything from reducing tillage to completely overhauling a farm’s practices.
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It's confusing, and often imposed on farmers without regard for their unique challenges.
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We set out to create a regenerative farming product that delivered on 3 fronts

1. Real Results
Measurable results backed by data, not just promises or sales pitches.
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2. Economic Gain
Clear financial gains that go beyond vague promises or indirect benefits.

3. Practical Application
A clear, straightforward approach for integrating it into existing operations

For 2 Types of Farmers
EraGrow is built for those excited by regenerative farming and those simply focused on improving efficiency. You don’t need to champion sustainability to see the value in higher yields and lower costs.
Whatever your goals, we’re here to make your fields more productive and your operations more profitable.
This ones a get started page (links back to the 2025 package or something) why it’s the best and why they should sign up.